{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess contemporary film venues.

The biggest shock the movie business has encountered in 2025? The comeback of horror as a dominant force at the British cinemas.

As a category, it has remarkably surpassed earlier periods with a annual growth of 22% for the UK and Ireland film earnings: over £83 million this year, against £68,612,395 in 2024.

“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a box office editor.

The top performers of the year – a recent horror title (£11.4m), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all remained in the cinemas and in the audience's minds.

Even though much of the expert analysis highlights the unique excellence of renowned filmmakers, their successes suggest something changing between audiences and the genre.

“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a content buying lead.

“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”

But outside of aesthetic quality, the ongoing appeal of spooky films this year suggests they are giving audiences something that’s greatly desired: therapeutic relief.

“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a horror podcast host.

28 Years Later, a standout horror film of 2025, with Aaron Taylor-Johnson and Alfie Williams in key roles.

“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a noted author of vampire and monster cinema.

In the context of a global headlines featuring conflict, immigration issues, political shifts, and climate concerns, witches, zombies and vengeful spirits connect in new ways with filmg oers.

“Some research suggests vampire film popularity correlates with financial downturns,” says an actress from a popular scary movie.

“It’s the idea that capitalism sucks the life out of people.”

From film's inception, societal turmoil has shaped horror.

Experts point to the rise of European artistic movements after the the Great War and the chaotic atmosphere of the post-war Germany, with films such as The Cabinet of Dr Caligari and a pioneering fright film.

This was followed by the 1930s depression and iconic horror characters.

“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” notes a historian.

“Thus, it mirrors widespread fears about migration.”

The Cabinet of Dr Caligari from 1920 reflected social unrest following the first world war.

The boogeyman of border issues shaped the recently released folk horror a recent film title.

The creator explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”

“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”

Maybe, the present time of celebrated, politically engaged fright cinema began with a sharp parody debuted a year after a contentious political era.

It sparked a fresh generation of visionary directors, including various prominent figures.

“That period was incredibly stimulating,” comments a filmmaker whose film about a murderous foetus was one of the period's key works.

“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”

The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”

A groundbreaking 2017 satire paved the way for a new era of socially aware horror.

At the same time, there has been a revival of the overlooked scary films.

Recently, a new cinema opened in London, showing cult classics such as a quirky horror title, a classic adaptation and the 1989 remake of the expressionist icon.

The re-appreciation of this “rough and rowdy” genre is, according to the venue creator, a direct reaction to the algorithmic content produced at the cinemas.

“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he states.

“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”

Horror films continue to disrupt conventions.

“These movies uniquely blend vintage vibes with contemporary relevance,” observes an authority.

In addition to the re-emergence of the mad scientist trope – with several renditions of a classic novel on the horizon – he predicts we will see fright features in the coming years addressing our current anxieties: about artificial intelligence control in the coming decades and “vampires living in the Trump tower”.

At the same time, a biblical fright story The Carpenter’s Son – which tells the story of biblical parent hardships after Jesus’s birth, and includes well-known actors as the divine couple – is set for release soon, and will definitely create waves through the Christian right in the United States.</

Sandra Harrington
Sandra Harrington

A tech journalist and digital culture analyst with over a decade of experience covering emerging technologies and their societal impacts.